The White Hat SEO is the best SEO technique for me. It’s ethical and improves the website’s ranking through decent value. It builds better relationship with customers, because it’s focused on human audience. And unlike the Black Hat SEO, it doesn’t spam SERP. Spamming could risk in severe damage to the website’s reputation and lead to a possible ban by the search engines. Also, White Hat SEO gives a positive image to the public that would enhance the website’s goodwill.